This template transforms video ideas into strategic content that drives measurable results.

By answering these structured questions, you'll create videos that don't just educate but also convert viewers into users. This framework ensures every video has a clear target audience, defined success metrics, and aligns with specific business goals from concept to completion.

Title

[Problem-solving and benefits focused ]

Brief

[Brief Description of the video]

Answer these 2 questions:

1. What specific problem does this video solve for developers? (Be concrete - "debugging webhook failures" not "development challenges")
2. What will viewers be able to do after watching that they couldn't do before? (Focus on the capability/outcome, not the feature they'll learn)

Strategic Alignment

• Developer Journey Stage:

  • [ ] Evaluate
  • [ ] Discover
  • [ ] Learn
  • [ ] Build
  • [ ] Scale

• Primary Business Goal:

  • [ ] Awareness
  • [ ] Activation
  • [ ] Engagement
  • [ ] Retention

Audience Definition

• Primary Persona: [Who is this specifically for?]
• Role: [Developer/Manager/Executive]
• Technical Level: [Beginner/Intermediate/Advanced]
• Pain Points Being Addressed: [List key challenges]

Content Strategy

• Core Value Proposition:
  • Business Context: [Where and when would they use this?]
  • Primary Benefit: [Time saved/Error reduction/Efficiency gained]
  • Supporting Benefits: [List 2-3 additional benefits]