Get our comprehensive distribution planner for technical videos. This practical template has helped companies increase their video reach by up to 300%.
Welcome to DevReel's Video Distribution Planner - your complete guide to maximizing the reach and impact of your technical videos. As the first product-first video production studio, we've developed this template based on years of experience working with tech companies to amplify their video content.
This planner is divided into four main sections:
Different platforms have different requirements and best practices. Use this checklist to ensure your technical videos are optimized for each platform.
| Platform | Technical Requirements | Content Adjustments | Completed |
|---|---|---|---|
| YouTube | 1080p or 4K, 16:9 aspect ratio, H.264 codec | Detailed description with timestamps, end cards, chapters | □ |
| 1080p max, under 15 minutes, MP4 format | Professional tone, include technical details in post | □ | |
| Twitter/X | MP4 or MOV, under 2min 20sec for timeline | Concise messaging, strong hook in first 3 seconds | □ |
| Square (1:1) or vertical (9:16), under 60 seconds for feed | Visual-focused, text overlays for technical explanations | □ | |
| TikTok | 9:16 aspect ratio, 720p or higher | Fast-paced, trending sounds, technical simplification | □ |
| Website | MP4, WebM for compatibility, consider bandwidth | Professional presentation, integration with documentation | □ |
Extract maximum value from your original video by repurposing it into multiple formats.
| Original Content | Repurposing Ideas | Platform | Priority |
|---|---|---|---|
| Main Technical Video | Key concept clips (30-60 seconds) | Twitter, LinkedIn, IG | High |
| Technical blog post with embedded video | Company blog, Medium, Dev.to | High | |
| Step-by-step tutorial images | Twitter, LinkedIn, Documentation | Medium | |
| Code snippets with explanations | GitHub Gists, Twitter, LinkedIn | Medium | |
| Audio podcast version | Spotify, Apple Podcasts | Low | |
| Infographic of process/architecture | Pinterest, LinkedIn, Documentation | Medium | |
| Interactive demo based on video | Website, GitHub | Low |