The goal: Hook → Value → Action in under 2 minutes.

Short-Form Video Structure

Content Strategy

• Maximum Length: 3 minutes (1-2 minutes ideal)
• Focus: Hook + Core Value Proposition ONLY
• Format: Vertical (9:16 aspect ratio)
• Pace: Fast, engaging, no filler content

Content Framework

1. Hook (0-5 seconds): Attention-grabbing problem statement
2. Value Demo (5-45 seconds): Show ngrok solving the problem instantly
3. Benefit Statement (45-60 seconds): What they just gained
4. CTA (Final 15 seconds): Drive to longer content or trial

What NOT to Include

• ❌ Detailed explanations
• ❌ Multiple features
• ❌ Complex setups
• ❌ Long introductions
• ❌ Company background

What TO Include

• ✅ One clear problem